Our goal is to help people not get caught out by fakes. Over $600Bn is lost per year by everyone from brands to marketplaces but more importantly by the fans of brands themselves.

Whether you have just bought something and think you have been ripped off or whether you are trying to sell something online and the buyers don’t believe you, we can help.

Our mission is to make a difference, to raise the bar just slightly, and maybe help a few of us avoid being ripped off!

How do we do it? By partnering with respected owners and retailers we have access to intimate knowledge of genuine products. We spend time photographing and compiling detailed step-by-step guides that are hopefully simple to follow.

Send us ideas, send us advice, we are open to anything.. after all this company was started by brand fans who had nowhere else to turn to but to one another. We don’t pretend to know all the solutions but we want to learn.

Contact us.