Alexandra Hackett (Miniswoosh)

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Australian fashion designer, sneaker collector and founder of ALCH

ALCH is a explorative menswear label, founded by Australian designer Alexandra Hackett. Now based in London, the label focuses on exploring the process of deconstruction and reconstruction, to extend the lifespan of a product. Through visualising the body as a product and clothing as a form of product packaging, ALCH creates pieces that question the conventional practicality of non-traditional apparel fabrications.

ALCH has worked collaboratively with various artists, including Kendrick Lamar, Stormzy, Young Thug, Little Dragon, and QT.

In 2017, the label's founder was selected as 1 of 12 creatives to participate in Nike's global Vote Forward Campaign to design her own Air Max.