Learn how to spot fake Nike Air Max 90 ICE's with this detailed 24 point step-by-step guide by goVerify.
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Nike retail boxes feature a label on one side detailing barcode, style name, size, color, country of manufacture and a style number. The style number is usually 9 digits long, the first 6 digits represent the style and the last 3 digits represent the colourway. Check that this style number matches the one located inside the shoe and on the sales receipt. Tip 1: Do a Google image search for "Nike"+"style number" to check the colourway. Tip 2: scan the barcode (even a photo of one) with a barcode scanner app, the exact product including size should be correct.
Nike Air Max 90 Ice's will have an Air Max logo embossed into a plastic patch on the outstep. Check that the embossing is clean and sharp and that the printed logo is the correct colour for the colourway. Make sure there is no excess glue showing around the edges of the patch. Also note how the logo patch is slightly debossed into the upper.
Air Max 90 Ice's have molded sockliner inserts, check the shape of the sockliners, specifically look how the midfoot arch area curves up to follow your foot arch.
If you remove the sockliners and check underneath there should be a size indication debossed into the material, usually it is described as a range of 2 sizes. Also look out for the high quality debossed Nike logo.