genuine product guides


How to spot fake

Nike Air Max Pillar

in 22 steps

Created 2015-05-27
Modified 2015-05-27
© goVerify,Inc.


22 point

1. Profile

Learn how to spot fake Nike Air Max Pillar's with this detailed 22 point step-by-step guide by goVerify.

4. Box Label

Nike retail boxes feature a label on one side detailing barcode, style name, size, color, country of manufacture and a style number. The style number is usually 9 digits long, the first 6 digits represent the style and the last 3 digits represent the colourway. Check that this style number matches the one located inside the shoe and on the sales receipt. Tip 1: Do a Google image search for "Nike"+"style number" to check the colourway. Tip 2: scan the barcode (even a photo of one) with a barcode scanner app, the exact product including size should be correct.

9. Heel TL Logo

Nike Air Max Pillar's have a logo button on the heel that has a TL Air Logo. TL Air stands for Total Air in reference to the full length Air Unit in the sole. Check that the logo printing is clear with sharp edges, check the typeface used is correct. There will also be a fine Swoosh above the TL, make sure the printing is clear. Make sure the stitching around the button is tight, neat and evenly spaced.

17. Heel Support

Nike Air Max Pillar's have an inner sleeve for added support, the heel will have a reinforced rubber section with holes for ventilation. There is a pull tab stitched onto the rubber support, make sure the stitching colour is correct, take note of the position and pattern of the stitching making sure it is tight, neat and evenly spaced.

22. Sole Button Logo

Air Max Pillar's have a TL Air logo printed underneath a clear button on the sole. Check that the printing is solid with clean edges and that the typeface is correct. Note how the Swoosh is in a separate round bubble shape cut into the larger TL Air button. This is an opportunity to get a close look at the fine texture in the rubber outsole which helps improve grip.


Don't get caught out by fakes!

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