Nike Air Max 90 ICE

Learn how to spot fakes with a 24 step guide

Created 2015-05-27 ©goVerify, Inc.

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24 point

1. Profile

Learn how to spot fake Nike Air Max 90 ICE's with this detailed 24 point step-by-step guide by goVerify.

4. Box Label

Nike retail boxes feature a label on one side detailing barcode, style name, size, color, country of manufacture and a style number. The style number is usually 9 digits long, the first 6 digits represent the style and the last 3 digits represent the colourway. Check that this style number matches the one located inside the shoe and on the sales receipt. Tip 1: Do a Google image search for "Nike"+"style number" to check the colourway. Tip 2: scan the barcode (even a photo of one) with a barcode scanner app, the exact product including size should be correct.

10. Air Max Logo

Nike Air Max 90 Ice's will have an Air Max logo embossed into a plastic patch on the outstep. Check that the embossing is clean and sharp and that the printed logo is the correct colour for the colourway. Make sure there is no excess glue showing around the edges of the patch. Also note how the logo patch is slightly debossed into the upper.

19. Sockliners

Air Max 90 Ice's have molded sockliner inserts, check the shape of the sockliners, specifically look how the midfoot arch area curves up to follow your foot arch.

21. Sockliner Sizes

If you remove the sockliners and check underneath there should be a size indication debossed into the material, usually it is described as a range of 2 sizes. Also look out for the high quality debossed Nike logo.

Retail Box
Box Label
Box Date Code
Heel Stitching
Heel Logo
Heel Phylon
Air Max Logo
Lace Stitching
Air Unit
Transparent Sole
Tongue Construction
Tongue Logo
Tongue Material
Inside Label
Insole Stitching
Sockliner Logo
Sockliner Sizes
Sockliner Holes
Sole Pattern
Sole Logo

Don't get caught out by fakes!

Buy this guide to see full detail high-res images of genuine product features up close with descriptors on what to look for.